Tuesday, January 26, 2010

Ya-hoo! Retro Mountain Dew and Pepsi are back


Due to overwhelming response, Pepsi has brought back its "throwback" line of products, based on its beverages from the 1970s. The Pepsi and Mountain Dew products, which feature a vintage look, are made with real sugar instead of high fructose corn syrup. They first appeared last spring. After the line sold out, grumbles could be heard far and wide on Facebook and other social networking sites.

Pepsi heard the call. For a limited time, consumers can again flashback to the golden days of beverage consumption. The throwback Pepsi products will be available in stores from December 28 to February 22. One sip, and you'll be transported back to the time of shag rugs and The Brady Bunch.

Dedicated fans can also participate in "Mountain Dew Throwback Spotting," by taking photos of themselves in kitschy settings. Some of the challenges include posing with a grocery store cut-out of "Willy the Hillbilly" (Mountain Dew) or taking a photo at an old-school diner. Prizes up for grabs include limited edition Dew gear. For more information, please see http://www.pepsithrowbackhub.com/





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